AutoReview was one of the fastest product launches I’ve led. As a design and marketing team, we were laying track in front of a moving train, but in the best way possible. The urgency challenged us to move quickly and think creatively. We needed to launch this new AI offering ahead of competitors and in time for a major industry event. It required a unique brand pillar within the master brand, one that stood out in the AI space while remaining aligned with our core identity. It had to feel exciting and innovative, while also building trust.